Promoting Kainuu region
Funded by Interreg II Karelia 1996-1999

Objective of the project

The objective of the project was to create an opportunity to popularize the Kainuu region in the cooperation zone of the Interreg II Karelia programme by issuing relevant and useful marketing and information materials. During the development of advertising materials, the Russian mentality were taken into account. The material was released as a selection of printed materials and using modern audiovisual multimedia technologies. They are used in various campaigns and events to promote the region in the Russian border regions. It was planned to create a film, web pages and presentation materials describing the eastern cooperation of the Kainuu region and its possibilities, as well as promotional materials about the enterprises and services of the region. Thanks to the project, regional marketing to the east has been launched and implemented using the Internet and multimedia technologies.

Main activities

Achievements