Green Ice Camera (KO 5101)
Funded by Kolarctic CBC 2014-2020

Objective of the project

The Barents region has become an attractive destination for film recordings, partly because of the exotic beauty and natural wealth of the region, and because climate change is changing this landscape dramatically. One major challenge produced by increased film production is the increased pressure on the unique natural environments of the region. In order to preserve natural ecosystems and the communities that depend on them, a higher standard for sustainability in film productions needs to be established and disseminated. Green Ice Camera is a project between Russia, Finland, Sweden and Norway to collectively create protocols for sustainable media production and a database of creative companies in the region, to promote creative collaboration online, and to make it easier to hire local crew members.

Main activities

The actions consisted of preparing the platform, workshops in order to connect with others and to understand main environmental drivers and ways to reduce impact; creation of the Green Ice Camera protocols, which define the way for film groups work without harming the environment. Collecting information on how to obtain certification, and publishing this information.

Achievements

The project established a network of film and sustainability experts in four countries of the Barents region and worldwide. A first edition of the Green Ice Camera framework was published for sustainable media production. It is available in 5 languages: (ENG, NO, RU, FI, SE). This framework makes use of best practice and insights from regional and international guidelines and has a wide set of references and contacts for further information. The project established an interactive digital platform for planning and collaboration in two languages, ENG and RU. The Green Ice Camera platform includes a map to find regional collaborators and recruit media workers as well as an Action Planner to make a customized sustainability plan for any production. The website and platform are currently available in 2 languages, ENG and RUS: https://greenicecamera.net. Green Ice Camera has worked with regional festivals, labor unions, and other media associations to raise awareness and increase collaborations throughout the Barents region and beyond.