Development of Russian magazine ”Viesti”
Funded by Interreg II Karelia 1996-1999

Objective of the project

The objective of the project was to promote and improve the sales efficiency of Viesti magazine. The activities of the project are aimed at consolidating positions and increasing circulation sales from 35 thousand to 100 thousand in two years. During the implementation of the project, the distribution area of the magazine in Petrozavodsk, Kostomuksha, Murmansk and Arkhangelsk will increase, and channels of interaction will be created for companies in northern Finland with north-western cities of Russia. At the same time, project was going to enhance Russian travel to northern Finland and the creation of business partnerships.

Main activities

Achievements